Like many of you, I've wanted to know more about what happened to create the disastrous story by Las Vegas Sun reporter Joe Schoenmann that led to a 535-word correction in Tuesday's newspaper. Since I blogged about it the other day, the correction has risen to No. 9 on the most-read list on the Sun's website and has garnered the attention of several news outlets including Editor & Publisher, the industry trade, which wrote this.
There's more.
I just got off the line with Tom Warden, the spokesman for Summerlin, who opened up about what happened, how his company reacted and how that shocking correction came to exist.
The original Feb. 26 story depicting Summerlin residents as racists ran in the wake of a shooting that killed a white teenage boy. Warden's first reaction was to call Schoenmann that day to complain about what he saw as factual errors and reporter bias. As the correction notes, Schoenmann had quoted anonymous racist postings from the Review-Journal site by people who claimed to be Summerlin residents, although there's no way of knowing and sources within the Review-Journal have told me that the posters' IP addresses showed that they probably were not. (Also, more than one posting came from the same IP address, I'm told.)
Schoenmann didn't budge about this or any other clear-cut mistake. "He thought it was a good story," Warden said. "I would not call it a productive conversation. I told him there were factual errors in the story. He didn’t think there were."
Oh, but there were. And as Warden prepared to contact Schoenmann's boss, Managing Editor Mike Kelley, he opened the Feb. 27 issue of the newspaper to find a Mike Smith cartoon and a letter to the editor from a Susan M. Gaffney of North Las Vegas that asked Summerlinites: "Do you honestly believe that hte location or size of your home, what you drive, how you look or where your children attend school protects you from reality?"
Here is the cartoon:

Warden said Summerlin folks felt kicked in the gut a second time. He and Summerlin executive Kevin Orrock went to Kelley's office for a half-hour conversation two days later, on Feb. 29. Schoenmann was not present; Warden would not say who, besides he, Kelley and Orrock, was.
Warden stressed repeatedly that the conversation was cordial and Kelley promised to look into the list of complaints he brought. There was no threat of advertising or access withdrawal and Warden said his side stressed from the beginning that they have great respect for the Greenspun family of companies. (That family includes the branch that developed Green Valley, the other major master-planned community in the region.)
Sun sources tell me Kelley himself wrote the March 4 correction. I've reached out to both Schoenmann and Kelley, but I have not heard back. (In fairness, I only reached out to Kelley within the past hour because I wanted to hear from Warden first. I contacted Joe yesterday and received no reply.)
The Summerlin brass are sated. "I had never seen a correction of that length," Warden said. "They took into account every single one of the issues I brought up. We’re gratified that the leadership stepped in and acknowledged the shortcomings."
That said, I have a minor correction to make myself. In my March 1 blog entry, I credited Joe with having quoted a Summerlin executive. Sadly, this, too, is not true. Schoenmann did NOT contact anyone in any official capacity for his piece; the person I thought was a Summerlin executive in a very quick reading was actually a consultant who has not done work for the developer for a while. It is shocking anew that a journalist did not give the developer a chance to respond to such a characterization of their community but then would refuse to even acknowledge shortcomings of the story when called on it.
Warden isn't quite sure how this story happened and said he was not given an explanation by Kelley. His theory: "I would say that there may be a bit of a blind spot out there amongst some of the younger journalists that anonymous blogs are not valid news sources. I was surprised that they would use an anonymous news site as a source for statements unattributed. Blogs can be excellent pubic forums for discussion, but there’s a different standard that you would use for a news piece."
That's charitable, but Schoenmann is in his 30s and has been in this business for more than a decade.
Should Schoenmann face some disciplinary action? "That’s not for us to say," Warden said. "That’s for the Sun’s leadership to determine. I will say we certainly wouldn’t mind if the reporter called to apologize."
Joe?













