My USA Today piece on the Fontainebleau's $15 million deal to put Apple iMacs in every room appeared on Friday on the cover of the Destinations section. You can read that here.
But here's a fun bonus: There's a Flash demonstration of what "iFB," as they're calling it, does that I'm able to share exclusively with you folks. Mac users can click here to download it and PC users can click here. They're ZIP files that open up as applications, but I promise you there is no spam in there.
And if you don't want to download anything, here are a few screen shots. Click on any of these images to make them bigger and more readable.
This is a close-up of the personalized greeting...
Here's the main screen:
And another screen with your local weather, etc.:
And, finally, here's a little sneak peek of the restaurant line-up for the Miami property, which reopens after a $500 million renovation this fall. Some of the same restaurateurs are coming to the $3 billion Vegas property as well as more.
One of the coolest parts of the FB-Apple thing that is new from my USAT piece is the idea of a touch-screen wayfinder board in the lobby of a resort that gives you personalized directions. Methinks the days of a deliberately confusing resort layout that forces guests to wander in circles in the casino -- Binion's Horseshoe comes to mind -- are over.
14 comments:
I haven't downloaded or maximized a thing since I see in the first screen shot the phrase "If your feeling hungry...." Hey, Fontainebleau, fire you're copywriter. Talk about bad first impressions!
ROFL, Amy -- first "If your feeling hungry," and now the pointedly misspelled "fire you're copywriter" -- stop it! My eyes, my eyes!
Seriously, that misspelling on the first screen stopped me from reading another single word. iFB? iMac? How 'bout an iDictionary or a much-needed iEditor?
Augh.
i bet anything they spelled edmund's name wrong, too! LOL
Rough crowd. Check it out. This looks pretty cool actually.
Rough crowd. Check it out. This looks pretty cool actually.
Spelling/Grammer aside, this is amazing! Why hasn't anyone else done this yet?
They have a year to work out all the bugs/copy issues. Fontainebleau Las Vegas opens in Fall 2009, right?
i don't know if it's "amazing" but it certainly is interesting. Now, the big question is, will they have unrestricted internet access for free or is this another profit center for them? it's something that drives me nuts.
Good spelling is a lost art in the internet, texting, blogging age but still the point is well taken.
Still they came up with pretty nice looking graphic design - it will look pretty good on the sharp displays those Imacs have.
I'm curious too if the Imacs will be completely looked into "kiosk" mode. It's a waste of a good Imac not to let the user surf the web
Just think about it as a cost cutting/less clutter move. If you don't have hardcopy ads in the rooms but move them all electronically on the iMac, that's a hell of a lot of less paper and potentially more timely marketing in the rooms. Bad for the local printers that are used to getting a fair amount of business from the strip properties.
If it goes up at Fontainebleau Miami later this year, they have a year of it in production before it goes into the Las Vegas property.
The women who got caught up over a missed bit of punctuation are a little bit off the mark. it's a demo. I'm going to bet that they gave it to steve to check out and then he asked to use it on the blog. but, really, could you miss the point more? Yeesh. I hope neither of them ever misspell anything in a professional capacity.
Oh! I hope Victor in Boston is right and that the Fontainebleau has time to correct their mistakes. That would be lovely!
And thank you, Victor, yes! I have never misspelled anything in a professional capacity. Thank you for the good wishes! I hope you, too, never misspell anything in a professional capacity nor even in personal correspondence!
Flame WARZ!!! Victor, give up! Amy and Bay rule!!!
This is probably gonna tick victor off 'cause I am gonna invent a word...
I don't want to see some woman's buttpanties on my iFB screen.
That picture is offensive and rude and I don't like it.
Now excuse me while I go back to watching Kim Possible.
Discuss...
Good evening Edmond,
It's currently 84* and clear. If your feeling hungry try the restaurants. Afterwards if you feel like making it a night have a look at the clubs. If you are looking for a cheap whore go to the casino next door. The one named after a desert. If you want some drugs or to get mugged, walk one block north to the part of town called "Naked City". Look for that big tall drug needle looking thing that people jump from but the news doesn't report it and walk around the neighborhood near the base of said tower. If you wanna see or hear a bunch of construction just look out your window. You may even see yet another construction worker getting killed.
Enjoy you're stay at Fountin Blew Edmond.
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