This excerpt of a press release, though, seemed a little desperate:
The Silverton Casino Lodge would like to extend an invitation for any media interested to come out and take as many photos and as much video of the sign as they would like.
We've been looking all over and it seems that "as many photos and as much video" has amounted to exactly nothing. OK, it's hard to tell at this late date whether any of the TV stations pandered. But we couldn't find a single photo anywhere on ye olde Internet of this sign, not even on the Silverton's own website, and it does appear that this momentous event seemed to be covered by, uh, nobody.