It's really a fascinating approach. First of all, the use of the word "liberal" is politically provocative and goes in a direction that Vegas entities rarely go. Vegas, as we all know, is where lots of conservative and/or buttoned-up people come and do things they wouldn't do and/or would disapprove of back home. Also, stuff that would probably turn them off of a political candidate if they knew they'd done it. (Think about how viable a city council candidate in Dubuque would be if it turned out he was visiting strip clubs in Vegas, for instance.) The point is, Vegas is a place that gives conservative fly-over-nation hypocrites the chance to be hypocrites. Being here is a suspension of the insincere morals that inform their politics. So I wonder if many would actually want it literally spelled out for them that their behavior is LIBERAL.
But beyond that word -- for which there are many synonyms that could have just as easily gotten the idea across to the advertising audience -- is the whole motif of this ad. There are two hot babes bosom-to-bosom on the right. If you can't see it, take my word for it -- their tits are pressed up against one another. And then there are the three men on the left, strategically racially diverse, looking over with varying degrees of interest.
Wow. That's quite an ad, no? Almost enough to make you wonder if it's a dyke bar to which men are invited to gawk.
And just a P.S. that has nothing to do with this: When exactly did McCarran give up altogether checking to see whose baggage was whose? The metal rails and the entire pretense, never all that serious to begin with, was gone. It used to be one of the few airports I flew to that actually seemed concerned about making sure people didn't steal luggage. I wonder why any thief would bother robbing houses or people when they can just walk off with mystery packages at the airport whenever they want.
2 comments:
The tagline has been used in full-page ads in LVM/What's On for a while, though the picture was usually a pair of legs placed in front of the northward-facing view of the Strip.
A little suggestive, but nothing too racy unless you happen to think it looks like the Luxor light beam is shining up her skirt or something.
I'm glad you told me the club was called "mix". When I first read it, I thought it was called "mi" with a ">" symbol at the end. Not the best looking logo I've seen.
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