Thursday, January 6, 2011
So much for wishful thinking. Here the MGM Resorts geniuses go, defacing a beautiful building with a tacky wrap and proving to the world that Las Vegas does not deserve nor in any way appreciate the work of great architects.
Here's a close-up:
Any guesses what it's going to be? I would think "Viva Elvis" would be the most likely choice but the figures we can see so far don't look right for that.
Just a reminder, there's absolutely no evidence that wraps on the I-15 side of resorts do anything to drive business. MGM Resorts tried, in fact, to rent out the I-15 side of the Luxor a couple of years ago:
Nobody in the advertising world took that bait. That should tell them something about the actual value of the signs, and the trade-off in slapping bumper stickers all over their crown jewel. Sad.
[h/t for pix to Panoramy.]