Thursday, March 17, 2011

The M Resort And My 10-Year-Old Nephew

Earlier today, my 10-year-old nephew did some FriendBuzz thing where the site generated a mosaic of his "top friends" on Facebook. If you were included, as I was, you got a notification. Some little girl he knows was quite excited to have been included, see...

My nephew, however, hasn't been taught very much tact yet. So this was his response:

"I don't really talk to you." Ouch. That's perversely funny because it's just so wrong and so unnecessarily honest. I'll talk to him about the tactlessness of this, I promise.

But, again, he's 10. What if the entire (presumably adult) marketing and promotions division of a Vegas resort did essentially the same thing? They would call that the M Resort, and it would be, well, somewhat less amusing.

A listener and reader passed this along. On Wednesday afternoon, he got this:

Exciting, right? A MYSTERY BONUS on March 22 and March 29. Wheee!!! I'm sure it's big riches! Thrilling!

Except, just like Facebook's error including that girl as one of my nephew's besties, M Resort wrote back the next day with this gem:

Dear iMagine Rewards Member,

Due to some technical issues yesterday you might have received an email with the subject line "Redeem Your Mystery Free Play March 22 & March 29!" This email was sent in error and we apologize for any inconvenience this may have caused.

We do have some exciting events currently available such as our
Happy Hour 24/7 Guarantee, Basketball Madness Ravello Viewing Parties and of course our Half-Off Dining for iMagine Rewards Members who pay with their points.

We value your patronage and look forward to seeing you soon.


Nice way to treat your customers, M!


Jeff in OKC said...

I think maybe you should get Miles to talk to your nephew. So, uh, you won't have the "too close a relative" issue. Yeah, that's it.
Get Miles to talk to the M people also. He's very smooth and tactful.

Of course, we hard core casino business observers could claim that this is what happens when Penn National Gaming comes to the big city of Las Vegas to do business. I think the Marnells are seen as being smoother operators than this blunder and follow up implies.

Dave Lifton said...

As long as you're teaching your nephew about tact, teach him that it's "wouldn't have," not "wouldnt of."