Showing posts with label kia. Show all posts
Showing posts with label kia. Show all posts

Monday, February 8, 2010

BREAKING: NFL spanks CBS over Kia-Vegas ad

[NOTE: Boy am I embarrassed. I somehow misread the R-J thing on the prostidude. Several times. And, evidently, so did some of you. Mea culpa. I'll leave this post intact so you can see what a dope I am. Apologies to Mr. Brean. Still not pleased with Weatherford, though. And looking forward to seeing how the R-J handles the NFL-CBS-Kia topic in tomorrow's paper, if at all. -sf]



I promised I'd get to the bottom of this and, sure enough, I did. Portfolio.Com just posted my piece on how the Vegas content got in and stayed in the Kia Sorrento ad that appeared during yesterday's Super Bowl. Much more than that, however, I landed this money quote from the NFL's Brian McCarthy:

“CBS sells the ads that appear in the game. We did not see this ad before it aired. The shots of the casinos did violate our policy and we have since addressed the matter with CBS.”

Ouch. Still waiting for CBS reaction and will update my story when I do.

Also waiting for the Vegas press to rip off my work or ignore it altogether as they've been doing a LOT lately. For instance, imagine my surprise to see this in Sunday's Review-Journal:


How odd that (a) Mandy Stadtmiller provided the first name of America's first legal manwhore while I provided the entire name and more biographical detail a week sooner but (b) Henry Brean apparently feels the New York Post is in general a more credible or worthy source than me. Mike Weatherford pulled this crap, too, last month, when he interviewed Bette Midler and asked her about possibly moving to the Wynn while pretending that my discussion with Steve Wynn about Bette in which the seed of this very idea was planted had never happened.

The only way I'll be getting any credit for this NFL thing is if Norm Clarke covers it again tomorrow. The rest of these folks are too insecure to acknowledge that they're not the only ones who matter in this media cesspool. By contrast, take a listen to my interview with Cirque CEO Daniel Lamarre or read my Cirque cover story, both of which include mentions of competing journalists and their Cirque-related scoops. That's just good journalism and it boosts credibility.

But let's end on a happy note, shall we? Thanks so, so much to MikeCH for answering me so quickly about this:


I could not recall what film this formation was from. Turns out, many, but the one on my mind was The Right Stuff, of course.

Sunday, February 7, 2010

Did Kia End-Run #NFL With #Vegas Ad?

The NFL's Super Bowl advertising policy, revised last month, is crystal clear regarding Vegas and Vegasy imagery:

In all instances the ads should be for tourism destinations only. So TV/radio/internet/print ads for Las Vegas tourism or Vegas.com will be allowed. Ads for specific hotels or resorts are NOT permitted if they house any type of gambling.

Ads may NOT contain any gambling references - audio or video - or any gambling imagery. So by way of example, an ad for Las Vegas tourism with pictures of slot machines, dice, cards, or a wide shot of Vegas strip and casinos would NOT be ok. However an ad for Las Vegas tourism with pictures of golf, swimming pools, and performers WOULD be ok.

The content of the ads (audio and/or visual) must be “family friendly”. Any suggestive ads or those showing or suggesting inappropriate activity (e.g., alcoholic excess, sexual adventures), or those that imply general misbehavior (e.g., “What happened in Vegas Stays in Vegas”) will not be approved.

So, then, how did THIS happen?




Granted, this was a car ad, not a tourism ad. But it made Monte Carlo look pretty darn cool, which is a bit of a triumph, and MGM Mirage had to have signed off on that. So did a Vegas casino SNEAK an ad on to the Super Bowl broadcast via Kia? Is this some brilliant end run?

Fascinating. I will get to the bottom of this.