Did Kia End-Run #NFL With #Vegas Ad?

The NFL's Super Bowl advertising policy, revised last month, is crystal clear regarding Vegas and Vegasy imagery:

In all instances the ads should be for tourism destinations only. So TV/radio/internet/print ads for Las Vegas tourism or Vegas.com will be allowed. Ads for specific hotels or resorts are NOT permitted if they house any type of gambling.

Ads may NOT contain any gambling references - audio or video - or any gambling imagery. So by way of example, an ad for Las Vegas tourism with pictures of slot machines, dice, cards, or a wide shot of Vegas strip and casinos would NOT be ok. However an ad for Las Vegas tourism with pictures of golf, swimming pools, and performers WOULD be ok.

The content of the ads (audio and/or visual) must be “family friendly”. Any suggestive ads or those showing or suggesting inappropriate activity (e.g., alcoholic excess, sexual adventures), or those that imply general misbehavior (e.g., “What happened in Vegas Stays in Vegas”) will not be approved.

So, then, how did THIS happen?




Granted, this was a car ad, not a tourism ad. But it made Monte Carlo look pretty darn cool, which is a bit of a triumph, and MGM Mirage had to have signed off on that. So did a Vegas casino SNEAK an ad on to the Super Bowl broadcast via Kia? Is this some brilliant end run?

Fascinating. I will get to the bottom of this.