Thursday, October 30, 2008

This week's LVW col: No Ado About Something

Here's this week's LVW piece...

No Ado About Something

Bellagio's 10th birthday passes with a whimper


As momentous occasions go, this one should have been a big deal. And yet, until a friend who works there mentioned it last week, I had forgotten all about it. Bet you did, too.

In mid-October, the Bellagio turned 10. That’s a significant milestone, representing the fact that we’re a dizzying decade on from one of those pivotal turning points in Las Vegas history. The opening of a genuine luxury resort with great food, shopping and amenities was the most important step toward saying to the world, “Vegas isn’t tacky anymore.”

And yet in this city of parties for parties’ sake, of promotions for everything from the opening of terrible movies to the 1,000th production of Cirque du Whatever, what MGM Mirage opted to do to commemorate this milestone was rather, shall we say, anti-Vegas. Lame, too.

They did almost nothing. They threw a party in the employee dining service that involved a buffet of signature dishes from the property’s high-end restaurants and a DJ spinning live. They handed out a brochure with fun facts about Bellagio, showed the names of the 3,181 original employees still working there on an internal monitor and gave everyone a 10th-anniversary T-shirt. (I want one!)

That’s it. No star-studded party. No special deals for favorite guests. No souvenir chips. Not even a press release.

Read the rest HERE