Gladys Knight is a real head-scratcher
By STEVE FRIESS
Until last week, the Tropicana’s new management had been firing on all cylinders. It’s impossible to overstate the miracle they have pulled off in just 18 months, turning a decrepit and tragically mismanaged joke of a Strip institution into a resurgent, widely re-embraced remnant of Old Vegas.
They cleaned it up, first of all. Then they pursued a South Beach branding effort that included the Nikki Beach pool redesign and the addition of some food and beverage options. Brad Garrett’s Comedy Club provided a splash of low-cost celeb appeal and the Las Vegas Mob Experience offers a neat, gee-whiz attraction to round it out.
But on March 18, the resort announced the new face of its property, the person deemed its marquee entertainer. Keep in mind how important this position is and behold what Celine means for Caesars Palace or what Donny & Marie do for the Flamingo.
Who is the Trop putting forth as its Garth? Why, that au courant hipster, Gladys Knight.
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