How two brothers used social networking to open doors
By STEVE FRIESS
Early this summer at a party for Mac King’s 10th anniversary as a Vegas headliner, I asked Las Vegas Sun columnist John Katsilometes where he was sitting. “Over there with the Twitter guys,” Kats answered.
Everybody uses Twitter these days, which is why I was intrigued that I knew, without hesitation, that Kats meant Bill Cody, aka @VegasBill, and Chris Rauschnot, aka @24k. In an Internet minute, the duo had gone from suspiciously regarded unknowns to publicist-adored media fixtures, invited or given access to all sorts of fancy events.
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Photo Credit: Erik Kabik