![](http://omobb.oasysmobile.com/image/blog/VVNFUk1FRElBX0lNQUdFfDE0Mjk3/original/vegas.orig.png)
Look, the phrase is already now married in the world's consciousness to Vegas which is, in and of itself, an amazing feat since it existed long before it was applied to the city. What, is Rockford, Ill., going to start using it? They'll look stupid. (OK, it's Rockford, so they'll look MORE stupid.) No other tourism destination or attraction is going to bother just as Ford's not going to use "Heartbeat of America" even if they could. The LVCVA ought to count themselves lucky that the WHHSH phrase wasn't yet being abused by someone else when they happened upon it and just enjoy all the echo-chamber usages as furtherance of the campaign. It might be different if someone had had some foresight to market official LVCVA merchandise with the logo, but nobody did and that's that.
![](http://www.destination360.com/north-america/us/california/images/s/california-san-diego.jpg)
"San Diego: 365 Days of Ahhhhhhh."
Here's an article on how they came up with that.
Makes it sound like a daily visit to the dentist. And yes, I counted. Seven "h"s. Oh, and they trademarked it. Which is a waste when your slogan is so ridiculous.
3 comments:
where are you finding these really funny spoofs of WHHSH? they're not real, are they???
images.google.com is an amazing tool...
"365 Days of Ahhhhhhh" is silly, but no more silly than the slogan Seattle came up with: Metronatural
I'm not making this up.
http://seattlepi.nwsource.com/local/289518_metronatural21.html
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